Healthcare Leadership and Management | Certive Health | Certive Solutions
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Certive Leadership

Thought Leadership In Healthcare Administration Services

A Company Comprised Of Handpicked Achievers

Focused On The Business At Hand With An Eye On Tomorrow

Certive provides strategic capabilities and resources to its subsidiaries, Omega and others, in the Healthcare Industry. Certive’s team of experts in the areas of Operations, Sales, Product Management, Accounting, and Marketing work directly with its subsidiaries to create substantial gains in efficiency and opportunity. Additionally, Certive often works transparently as the voice of its subsidiaries to provide tangible value to customers, market recognition and thought leadership.

 

Certive’s expands its governance, knowledge, and value through its Advisory Committee and Board of Directors (BoD). Certive Health’s Advisory Council and BoD provides domain guidance and performs specific project related functions. It is comprised of a strong cross-functional team of senior experienced executives who have built, grown, and sold companies in several segments of healthcare and other industries. All are investors in the Company. Certive has been built around the people-equity the Council, BoD, and Management is comprised of.

Icon Thought Leadership

Thought
Leadership

Providing our foundational knowledge of revenue cycle management, leadership, and process management in the Healthcare Industry.

Icon Partners In Success

Partners
In Success

Customers trust Certive to future proof their management, systems, revenue cycle management, regulatory, and more.

Icon Agile Methodology

Agile
Methodology

We maintain a keen awareness of industry trends and regulations in order to adapt, revise, and optimize client results.

Icon Industry Insight

Industry
Insight

Certive’s leadership provides a specific focus on the complex challenges that healthcare companies face in the rapidly changing landscape.

Leveraging Decades Of Success

Management leverages decades of Healthcare success and focuses on the opportunities of its current and future subsidiaries.

Certive’s Healthcare Expertise Categories

  • Care Management
  • Analytics / Actuarial Skills
  • Payer Expertise
  • Healthcare Finance
  • Industry Connectivity
  • Financial Risk Management
  • Professional Services Selling and Account Management
  • Sales Introduction, Support, and Execution

  • Hospitals and Health System Operations
  • Revenue Cycle Management
  • Health Information Systems and Technology
  • Strategic Marketing Knowledge
  • Financial Markets
  • Mergers and Acquisitions
  • Access to Equity and Debt Financing

people equity 210312
Certive has assembled a best in class healthcare management team with the skills and experience to to solve some of the most costly problems in healthcare today: administrative complexity and the resulting inefficiencies and dollars they waste.
- Tom Marreel, Chairman

Leadership Team

marreel

30+ years Healthcare Plan Design, development, marketing and administrative leadership. As an early investor, Tom is the architect of Certive’s Advisory Council and acting CEO.

Tom Marreel

CEO, Chairman
Hyland Final

30+ years healthcare finance, business development, mergers and acquisitions.

Timothy Hyland

CFO, Treasurer
mmiller

40+ years legal executive experience with extensive knowledge primarily focused in health care and insurance companies.

Michael Miller

Chief Legal Counsel, Sec
thomas final

25+ years of experience in the financial industry financing and positioning companies for growth and exit.

Scott Thomas

VP Investor Relations
fierro

25+ years executive experience in hospital and healthcare clinical, accounting, and technology solutions.

Ann Fierro

President, Omega
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30+ years experience in funding, building and managing public and private global technology companies and is founder of the Company.

Van Potter

Chief Marketing Officer

Advisory Council and BOD

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JACK SALTICH

Board of Directors

Bio

Mr. Saltich re-joined the Certive Solutions Board of Directors, a position he resigned in early 2017. With over 35 years of experience in high technology, Mr. Saltich brings exceptional breadth and depth to the Company both in terms of leadership and governance. Mr. Saltich has served as a Director on numerous innovative public and private companies including Immersion (IMMR), Atmel (ATML), Ramtron (RMTR) and Leadis (LDIS). From January 2006 until its sale in February 2011 Mr. Saltich served as Chairman and CEO of Vitex Systems, a private technology licensing company. Mr. Saltich is also an investor in the Company.

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JEFF WAREHAM

Board of Directors

Bio

A Canadian native with over 25 years of experience in the insurance and financial sectors, Mr. Wareham brings to Certive a wealth of knowledge in capital formation and connectivity within the Canadian financial markets. Mr. Wareham graduated from The University of Western Ontario with degrees in English and economics.

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ARTHUR PELBERG

AC | Internal Medicine

Bio

Dr. Pelberg is currently President at The Pelberg Group. Dr. Pelberg joined Bayless in 2013 after his previous position of Chief Medical Officer at INSPIRIS from 2008-2011. Prior to joining, INSPIRIS, Dr. Pelberg spent nineteen years at Schaller Anderson in Phoenix, first as Vice President and National Medical Director (1988-1995), then as President and Chief Medical Officer from 1999-2007. He also practiced internal medicine from 1981-1999, during which time he was also an instructor of clinical medicine for the Good Samaritan Regional Medical Center Internal Medicine Residency Program. Dr. Pelberg brings to the Company rich clinical and senior level healthcare operations experience. Dr. Pelberg currently serves as a consultant to several health plans, population health companies, and actuarial firms.

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Sheila Schweitzer

AC | MP of Blue Ox Healthcare

Bio

Ms. Schweitzer is co-Founder and Managing Partner of Blue Ox Healthcare Partners (BOHCP). BOHCP is a private equity investment firm providing capital to growth-stage healthcare companies. Ms. Schweitzer has focused professionally on the revenue cycle management industry in U.S. Healthcare for the past 30 years. In such capacity, Ms. Schweitzer has held numerous founder, leadership, and executive/industry association leadership roles with various companies and organizations which include, but are not limited, PatientMatters, Caremedic, MedUnite, Presideo, and ENVOY. In addition to her executive positions, Ms. Schweitzer has served on the Advisory Board of NDCHealth and as a consultant to Wellpoint Health Networks, Inc., Aetna Insurance, the National Blue Cross Blue Shield Association, and Mysis Inc, among others. Further, Ms. Schweitzer has testified before the U.S. Congress on the standardization of electronic healthcare claims transactions and before the Ministers of Health of the European Union on the topic of electronic transaction processing.

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JACK CHAPMAN

AC | RCM Expert

Bio

As an RCM management expert and consultant to the healthcare provider community, Jack has an extensive career in management CBO’s for large health systems and outsourced providers.

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STEVE SCHRAMM

AC | Founder, Optumas

Bio

Steve has built one of the top actuarial analysis organizations for large healthcare purchasers. Mr. Schramm’s background brings to Certive actuarial and analytical knowledge and toolsets that derive meaningful information from health data. Optumas is the largest independent actuarial company in the U.S. and is actuary of record for seven state Medicaid programs.

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JEFF BENTON

AC | Director, Fairfield Advisers

Bio

Fairfield Advisors is a hedge fund specializing in market structure arbitrage and volatility strategies. Mr. Benton brings to the Advisory Council years of experience in the translation of business operating strategies to investment information and tools that enable effective investor relations communications and financial guidance within the public markets. Mr. Benton is a distinguished and highly regarded member of the U.S. investment community, having served on several New York Stock Exchange committees over the years. Mr. Benton is a former Governor of the New York Stock Exchange.

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DON GILBERT

AC | Consultant/Lobbyist

Bio

Don works with healthcare clients in most segments of the health delivery system in Texas. Clients include Baylor/Scott and White, HCA, Christus Health, Texas Health Resources, Tenet, Memorial Hermann, Cook Children’s, Nix Health, Dallas Children’s, Aetna, Accenture, Texas Association of Voluntary Hospitals, Astra Zeneca Pharmaceuticals, Alkermes, Center for Health Care Services, Guardian Health, Cotivity, Pacific Dental, Acadia Behavioral Health, DaVita, DentaQuest, Bio Reference Labs, Texas Medical Foundation, Rusk Industrial Foundation, and a dozen mid-sized hospital systems around the state.  Don is the former Secretary of the Health and Human Services Commission in Texas under Governor George Bush and Governor Rick Perry. Prior to this, Don held numerous Commission appointments in State, County, and commercial health entities.

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WILLIAM DAGHER

AC | Revenue Cycle Expert

Bio

William has over 30 years of healthcare services and technology experience and 12 years of private equity experience. William was the President of iPlexus Solutions, Inc, which provides cloud-based medical billing decision support, medical clearinghouse, and medical billing functions; servicing over 6000 health care providers nationwide. Previously, William was President of the e-Health Solutions division for Per-Se Technologies with over $60 million in revenue and $12 million in EBITDA, with 350 hospitals and 55,000 physicians. The e-Health division was the fastest growing Per-Se division for four years and became the second largest medical clearinghouse in the industry. Per-Se acquired NDC Health in 2006 and Per-Se was purchased by McKesson in 2007. Mr. Dagher is currently a Director and is contributing to management in the areas of strategy, finance, M&A, marketing and technology with SFUR, a Medical Utilization Review Company.

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DR. JASON “J.J” LINDER

AC | Medical Professional

Bio

Dr. Linder has 25 years of experience as a medical professor and medical executive. Medical Director and Board member of Trinity Air, Organ Transport Company Board certified in Emergency Medicine.

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MICHAEL MARSHALL

AC | Revenue Cycle & Workflow

Bio

Michael brings workflow and revenue cycle operational experience to Certive Health.  Michael has been involved with healthcare process improvement focusing on operations, finance, revenue cycle performance turn-around, software implementation, and training. Currently, Michael is the CEO and Managing Director of North America for e5 Workflow Inc. a software, workflow, and process improvement company. Prior to e5 Workflow Inc., he worked for Regional Medical Laboratory (RML) a division of St. John Health System in Tulsa, Oklahoma from 2009 to 2015. During his time with RML, he has redesigned the workflow process utilizing the current software to produce more productive outcomes through training, auditing, metrics, and efficiency. In 2007 Michael joined St. John Health System as a Senior Financial Analyst for their outpatient group where he managed the finance and operation improvement for 32 physician practices and in two years had 84% showing an average of 14% growth in key performance indicators and profitable. Michael has also been involved in consulting for ICD-10 training, process development, and implementation strategies for large and small healthcare sectors. He has also previously consulted for practice development, start-up companies, and healthcare education for business in the finance and management areas. Prior to 2007 Michael worked as a Controller for a small for-profit rural hospital where he helped structure department spending, improve the accounting close process, empower department leaders to run their areas through metrics, and consistently drive the hospital’s bottom line into a profit situation.

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SCOTT DONALDSON

Bio

37 years as a partner and US Leader for Ernst Young’s National Exempt Organization Tax Services. Would oversee more than 115 tax professionals.