Vision and Mission
Certive Health’s mission is making healthcare better by applying People-Equity and Capital to provide solutions in the healthcare communities it serves.
Certive Health’s Evolution
Early in its existence the Company assessed its target market and competencies and narrowed its strategic focus to the provider side of the U.S. healthcare industry, specifically the revenue cycle segment where U.S. hospitals wrote off between 3% and 15% of their total revenues as claims for care were not paid by insurance companies for a variety of reasons – an indicator of the severity of the problems associated with the complexity of the reimbursement process and the overall market.
On July 15, 2015, the Company acquired the assets of Omega Technology Solutions LLC. With that acquisition, the Company established a technology base and the ability to provide several core revenue cycle services. Through the period up to August 2018, Certive had secured a toehold in a segment of the overall hospital revenue cycle market.
Led by Tom Marreel, the Company had assembled the foundation of its Advisory Council which is comprised of accomplished senior healthcare executives. As Advisors, these executives guide Certive to realize its vision of becoming a significant contributor to healthcare change. Every member of the Advisory Council is also an investor in the company. The Advisory Council represents the People-Equity around which the Company is being built.
In 2018, recognizing the opportunity that lay ahead, several changes in management were made as Tom Marreel joined the team as CEO and Timothy Hyland joined as CFO. Both consummate leaders, their experience and connectivity in healthcare has positioned the Company to achieve its vision.