Inbound Marketing, The Certive Way
Certive Health strives to hold the leadership position in every service or solution it provides and earn the reputation of being its undisputed thought leader. The starting point is in understanding the markets we serve by listening to our clients. “Pushing” our services into the market using outbound methodology leadership is not the way to understand needs and where current trends will lead. Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.
What is Digital Marketing?
Digital marketing is the component of marketing that utilizes the internet and online based digital technologies. Content marketing, SEO, paid-search, influencer marketing and display advertising are part of digital. The objectives of digital are brand awareness, driving website traffic and generating leads.
What is Marketing Automation?
Marketing automation is using software, process, and people to automate marketing activities – not just for the sake of efficiency, but to provide a more personalized experience for the customers. The technology of marketing automation makes these tasks easier.